STONEX
HappyToBrew worked closely with Stonex to translate it new brand identity across key brand and marketing touch-points. The brand had a strong purpose of 'Creating an Imprint on time'
Animation and interactive design language was used to communicate the key message of time, weaving a strong brand narrative and breaking the clutter.
The project covered all internal and external touch-points from designing of Customer communication, Out of Home, Sample Boxes, Brand Collaterals, Stationary, Social Media Iconography and Internal communication touch-points.
The brand believes in 'Elevating the true value of Natural stone' and building an identity that is synonymous with mastery and precision. The new design language with the use of bold and elegant colours complemented by a minimalistic theme helped in establishing a strong distinction.
