STONELAM
Stonelam is a revolutionary facade brand that offers Italian aesthetics and best of nature for building exteriors. A brand synonymous with 'Facade Revolution' offering Elegance + Innovation.
Made using 100% natural ingredients, the brand is building a new category in the space of facade. The first step was to create an identity that exemplifies its connection with Nature.
The main challenge for the brand was to differentiate itself in an already crowded marketplace. It needed to appeal to a broad spectrum of customers, from architects to end users.
The project started with transforming the existing identity system and adding the 'Nature Quotient' to design language while retaining the essence of contemporary aesthetics. Minimal and Modern, the design language was aimed at shifting brand's perception in the minds of target audience.
